Category: Blog

How to WOW With a New Website!

When DandeLions Digital was formed in February 2018, creating a website was one of our first tasks. As a digital marketing company, we knew we needed to not only talk the talk but walk the walk. In order to help our clients, we first needed to excel at our own digital marketing strategy.  WordPress was already in our wheelhouse, so we dove in with this tool and created our own website. Our original website served us well; however, the unexpected volume of interest in our products and services led us to seek a more robust website that would better represent our business. This year, we turned to Media Proper to help us put our best foot forward by revamping our website.

According to Behaviour Information and Technology, an international journal on the human aspects of computing, it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website, determining  whether they will stay or leave. The first second on your website might matter more than all the seconds that follow, so make sure that the first second makes a great first impression. 

Your website serves as a window into your company, so it’s important that it exude reliability. According to web credibility research from Stanford, 75% of the users that participated in the study admit to making judgments about a company’s credibility based on their website’s design. In a day and age where 85% of B2B customers search the web before making a purchase decision, your website is likely a prospect’s first impression of your company and offerings. As it turns out, the look and feel of your website are the primary drivers of those first impressions. According to Userbrain, visual components such as color, text legibility, and the compelling use of images (particularly the main image on the page) all play a part in whether users have a favorable response to a given website. While these visual components are a major factor in your website’s first impression, ease of use is also important; the user must be able to easily find what they want.

When observing our own website, we realized that a design overhaul and some changes in the CMS (content management system) could result in significant conversion boosts. To accomplish this, we turned to a savvy and skilled professional who understands the importance of good web design: Media Proper. Media Proper is a full-service website design and optimization firm, also located here in Media, PA. They offer clean, fully-customizable, user-centered websites that effectively connect your business to your digital audience. They specialize in web design, ongoing SEO (search engine optimization) services, website care and maintenance, and practical hosting solutions for long-term success. Media Proper believes there are three aspects to a good first impression:

  1. An enticing SEO title and meta description
  2. Quickly-loading site pages
  3. An easily-navigable and visibly pleasant site

Your site should nail all three in order to keep a visitor engaged. Media Proper helped DandeLions Digital accomplish just that!

Our old website served us well, but now that Media Proper has revamped it, our website truly reflects our brand and business. Previously manual tasks are now performed in a better-organized CMS and have become much easier. For example, our CMS pulls from case studies published on our website and automatically features quotes from those studies on our homepage. Not only has our website’s ease of use been improved, but Media Proper has taken the site’s visuals to a whole new level. By incorporating a dynamic homepage and interactive subpages, the website has transformed into what we think DandeLions Digital is all about. 

About DandeLions Digital:

Digital marketing is an integral part of any organization’s marketing efforts, but effective digital marketing campaigns are tailored to each organization’s brand and voice. This requires a unique approach for each organization. 

All organizations can benefit from the use of digital marketing; however, at DandeLions Digital, we focus on a specific type of client. We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits. Municipalities and nonprofits require a different approach than say, digital marketing for a retail store or a B2B. Our clients benefit from digital marketing first and foremost because they already have an engaged audience who want to know what their organization has to say! We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits but these organizations often don’t have the manpower or bandwidth to plan and sustain a full digital marketing plan – so we do it for them! Contact us at: hello@dandelionsdigital.com or visit our website at https://dandelionsdigital.com

About Media Proper:

Media Proper is a full-service website design and optimization firm. We offer clean, fully-custom, user-centered websites that effectively connect your business to your digital audience. Our capabilities include web design, ongoing SEO services, website care and maintenance, and practical hosting solutions for long-term success.Click here to contact Media Proper.

4 Ways to Make Your Digital Communications a Breeze!

With so many CRM’s, social media and digital communication platforms available today, an efficient and timely digital communication plan can seem like a lot of tedious work. It may feel overwhelming to keep track of so many channels, but it doesn’t have to be! Dandelions Digital has four software recommendations to make a one person marketing team’s process as seamless as possible without breaking your budget. With the help of HubSpot, Mailchimp, HooteSuite, and Eleo for nonprofits, your digital communications and customer relations management will feel like a breeze. 

1. HubSpot, a CRM and all-in-one marketing, sales, and service platform, is designed for small and medium sized organizations and is built to help you both manage your sales pipeline and  customer base and implement inbound marketing to grow your business. “What is inbound marketing?” you might ask. An inbound marketing strategy can include a number of different channels and content types to attract customers to your website. HubSpot allows you to track all of your current and potential clients by syncing with your Gmail account  to see which clients you have interacted with in the past, and to pursue new ones through its communication capabilities. Discover more ways HubSpot can benefit your business here

2. Mailchimp can be an extremely useful tool for eNewsletters and email blasts. Their pre-built, customizable email automations make it easy to connect with the right person at the right moment — without doing the work every time. Whether you’re an e‑commerce, brick‑and‑mortar, or omnichannel retailer, Mailchimp’s all‑in‑one marketing platform will help you drive traffic, increase conversion, and grow sales. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. Within your audience, Mailchimp can  sort your customers based on tags if needed and distribute to certain residents or subscribers. This email content from Mailchimp can then be used for social media planning via Hootesuite. 

3. Are you tired of having to manually post to social media on multiple channels? HooteSuite has you covered! In a survey of 100 global brands from monitoring tool Pingdom, Hootsuite was identified as the top social media management system, with over 20% of the surveyed companies using it to manage their social media empires. Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks at once. Hootsuite currently allows you to manage:

  • Twitter
  • Facebook Pages
  • LinkedIn Profiles & Pages
  • Instagram
  • WordPress blogs
  • Vimeo, Tumblr, Evernote, Flickr, Mailchimp, Slideshare, Storify (via 3rd party apps)
  • Many more!

You can even add multiple pages from the same social network, which can be useful if you manage multiple Twitter channels or Facebook pages, for example. You can even post to multiple channels at the same time. HooteSuite is versatile – it will work on Mac OSX, Windows, Linux and mobile platforms, and even provides free social media reports via email. With HooteSuite, you can spend just one day planning all of your social media posts for the month and only occasionally post updates in the event of any last minute content changes. If you have the budget, another great social media posting tool that includes comprehensive analytics is Traject Social/SocialReport. This robust social media management software allows you to post to all your social media channels and can monitor website traffic, emails and even your competitor’s sites. Reports on activity are extremely comprehensive and offer insights on how your digital marketing is working.

4. For nonprofits, Eleo is our go to tool for donor managment We recognize the importance of donations and donor management for nonprofit organizations, and how taxing it can be to keep track of a large amount of donor information. Eleo is an affordable, innovative, easy-to-use online software that helps with every aspect of your organization’s fundraising and donor management so you can focus on something bigger. It manages nonprofit events, mailings, and volunteers in easy-to-use modules. With simple reports and dashboards, Eleo gives you the information you need to track your progress. Eleo’s software integrates with other software systems to make emailing, mailing, bookkeeping, donor insight, and online donations easier. The best part about Eleo? It starts at  only $39/month! 

Dandelions Digital recognizes the difficulties of managing the myriad tasks for municipalities  and nonprofits alike. We want to help you find the best resources available and ease your digital communication woes in the best possible way! For questions about any of these platforms, feel free to reach out to us for a quote or consultation!

Municipal Communication in Times of Crisis

Municipal governments communicate with their residents in a variety of ways: paper newsletters, social media channels, digital newsletters and website announcements. Sometimes it’s a coordinated effort and sometimes not.

The importance of a coordinated municipal communication plan becomes self evident during a crisis and unfortunately, this is also a time when municipal administrators are stretched to the limit.

Crisis updates from county, state and federal agencies are being sent to municipal employees with intense frequency while municipal departments that are essential still need to need to function normally. Municipal employees find themselves attempting to keep up with normal daily activities while managing a robust crisis communication plan.

While assisting our clients with their communication efforts during the 2020 Coronavirus pandemic, we’ve come up with some solutions that help make communication efforts both coordinated and more efficient. Here are some things we’ve found have worked as we navigate crisis communications:

  • Keep your website updated. Update event cancellations, trash and recycling schedules and meeting cancellations.
  • Set up a Coronavirus landing page or pages on your municipal website. This can be used as a repository for information as you receive it from local, county, state and federal government.
    • The first page content should be general information about COVID-19 with links to more information from reliable government sources.
    • The second page of your Coronavirus micro-site (the “Latest Updates” page) can store your news flash/alert RSS feed. When you receive government updates regarding the crisis, post to your news feed with a category (ex. coronavirus) and embed that category’s RSS feed on your updates page.  This will enable you to post once and list twice on the website (on your news alert section and your coronavirus updates page). Most website developers would be able to help you with this.
  • Post updates to social media often – now is a good time to subscribe to a social media posting software like Hootsuite. It will make your job easier.
    • Link back to the information on your new Coronavirus micro-site or to the source site (county, state or federal).
    • Pin posts to the top of your Facebook page if they are important announcements.
    • Boost posts if you would like more people to see it. We suggest setting your audience at your municipality plus 10 miles for all ages and genders. You don’t need to spend more than $25 to $50 on a boosted post and we suggest running it for 2 to 5 days.
  • Keep Digital or Paper Newsletters on schedule. If you have a newsletter, residents are accustomed to receiving it regularly. Even though the latest crisis news will probably take precedence, you can still include other news and event cancellations.
  • Try not to over-email. Emailed News Alerts are a great tool but try not to overuse them. It’s important to keep  your email lists intact. Over-emailing can cause opt out. Posting to the website and social media sites are the best tools for frequent communication.

We know from working with our clients that municipal employees and officials work hard every day and are working harder during this crisis. We also know that every single one of them serves to keep government running and for the good of their local residents.  Please keep them in mind as we all weather the coronavirus crisis.

DandeLions Digital Receives National Award

Arlington, VA – 06/26/2019 – The Media Borough Monthly eNews has been named a Second Place Winner in the eNewsletter category in the National Association of Government Communicators Blue Pencil and Gold Screen Awards program. The award recognizes superior government communication products and those who produce them. NAGC named the 2019 award winners at the NAGC 2019 Communications School in Sterling, Virginia (https://nagc.com/2019-communications-school/), the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government agency communicators enhance engagement with citizens and stakeholders. The Media Borough monthly eNews is an emailed newsletter with a reach of over 16,000 people per month. 

In 2018, Media Borough recognized a need to enhance communications with residents and visitors. They needed a better way to share information about borough improvements, news, and events. For many years, the borough distributed a twice-yearly newsletter while maintaining a website, Facebook page, and Twitter feed. These tasks seem small but can sometimes be overwhelming for smaller organizations. While local municipal information was shared in earnest, it was often difficult for residents to find and failed to reach much of its intended audience. With its current rate of growth, the Media Borough Council knew they needed to inform a growing population more effectively.

Recognizing this need, the council contacted Dandelions Digital to help them organize a communications plan, the keystone of which is the monthly Media Borough eNews. Since the implementation of Dandelions Digital’s upgrades, the borough has noticed an increase in user traffic to the website by 55%. The subscription rate to the digital borough newsletter has increased by over 500% percent, and social media reach for the digital newsletter is 16,000 to 20,000 views per month.

In addition, with the advertisement of Borough events, participation in community events has increased. Most importantly, the Media eNewsletter gets government news out on time so that residents can stay updated on the happenings in Media Borough. 

“This annual national awards program recognizes superior government communication products and those who produce them,” said NAGC President Chris O’Neil. “The Blue Pencil & Gold Screen Awards honors the creative excellence of federal, state, and local government communicators and demonstrates to those who use our services we produce high quality and effective products,” he added.

The Blue Pencil & Gold Screen Awards competition opens at the end of November each year. Professional communicators are judges from around the country who volunteer their time and talent to team up and judge the categories. Award winners and Communications School participants are recognized during a special banquet at the annual school.

Photographs of the award winners can be found online at https://app.candidly.com/events/3873d8b4-1364-4c5a-8ed2-01aa45ff177f/photos

About NAGC

The National Association of Government Communicators is dedicated to advocating, promoting and recognizing excellence in government communication. NAGC is dedicated to providing opportunities for individual professional development and career advancement, enhancing effective communication with constituents, and advancing the profession of government communication. The principal purpose of NAGC is to advance communication as an essential professional resource at every level of local, state, tribal and national government. The NAGC has members from coast to coast, Canada and Europe, at all levels of government. Moreover, the NAGC is vigorous and vital, and continues to grow, both in membership and prestige as well as in its ability to speak for and work for the interest of government communications and government communicators, supporting the interests which all constituents have in honest, open and effective government communications. Click here to visit their website and learn more: https://nagc.com/

About Dandelions Digital

Dandelions Digital specializes in a different type of clientele in the belief that digital marketing can especially enhance communication and engagement for municipalities and nonprofits. Dandelions Digital provides very personal and comprehensive digital marketing services that center on the client’s branding and messaging; working closely with their clients to ensure content is timely, on point and relevant to their audience. Dandelions Digital’s goal is to reach and engage audiences through content creation, emailed newsletters and social media posts that spread the brand’s voice across all channels. Dandelions Digital informs the client’s already engaged audience, helps grow their audience and provides a full service experience with sound digital measurements of growth from website analytics, to social media likes, followers and comments.

Monthly eNewsletters – Connecting You to Your Audience

Audible, Twitter, Etsy, Facebook, realclearpolitics, Moore Brothers Wine Company, SoulCycle, and Bed Bath and Beyond. What do all of these companies have in common? They are flooding my inbox with unread and most importantly unnecessary emails, 7,746 to be exact. But besides these 7,746 unnecessary emails, I have several important emails among them that are filled with information I could not do without. One of them being the Media, PA eNewsletter, my hometown newsletter.

How often do you view your inbox and see emailed newsletters that you immediately delete or unsubscribe to? It happens often. Some marketing experts have been signaling the end of the eNewsletter era and have been blogging about new and very creative ways to digitally market in today’s world using new social media platforms and digital tools like videos, gifs and creative photography. However, email marketing still has its place and purpose in conjunction with social media. In fact, according to The Wall Street Journal, in the #deletefacebook era, it’s become a way to fight back against the algorithms that try to dictate what people see. Unlike on Facebook, with emailed newsletters, readers receive everything they signed up to receive, in neat chronological order, alongside missives from friends, family and their various communities.

Email marketing has its perks for sure. An email reader’s ready access to the “unsubscribe” button is largely a good thing for all involved, since it nudges email content creators to produce authentic, high-quality experiences rather than superficially engaging ones, and to connect in ways that are deeper than what advertising-first mediums like Facebook generally allow, says the Wall Street Journal. In addition, Email still has the highest return on investment per marketing dollar spent, according to the Data & Marketing Association. As digital marketers, we love learning about new and creative ways to market for our clients but in some industries, the monthly mailed newsletter is still the king of all digital marketing methods.

Consumer email services have been around for almost three decades, but to hear email’s most ardent fans talk about it now, it’s an undiscovered country too long neglected by those who could benefit from it the most. Municipalities, schools and non profits benefit greatly from emailed newsletters. Why you might ask? Because they all already have an engaged audience!  Residents and visitors to municipalities want to know what is going on. Schools can push information out to parents, alumni, and donors who will look forward to learning about what is going on at school.  Education World notes how Newsletters are an essential tool for schools as they can inform, educate and promote to your audience and can be a cornerstone strategy for your communication plan. Non-profit organizations, such as St. Jude Children’s Research Hospital, already have a captive audience with donors. St Jude Children’s Hospital has a consistent newsletter that keeps different constituent groups updated and informed on all of their nonprofit organization’s endeavors, campaigns and volunteer opportunities so it promotes its brand, while supporters feel personally engaged. All of these types of organizations have audiences that are already engaged in one way or another.

Newsletters can ultimately be the most successful communication strategy for your targeted and already engaged audience. BtoB companies and some BtoC organizations might not see it as a crucial piece of their digital marketing in this day and age, but for non profits, schools and municipalities newsletters can be your bread and butter!

Twitter Is, In Fact, Not for the Birds

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker.

There are many avenues available with social media that individuals can earn attention with for free! Using Twitter, you can create something interesting and valuable with just 280 characters. With viral tweets popping up from Donald Trump to Harry Styles, these 280 characters can greatly advance your brand’s message if you follow a few guidelines including adding visual content i.e. photographs, keeping your brand consistent, and interacting with other Twitter users.

Tweets can link to any web content (blog post, website page, PDF, document, etc.) however, the most effective tool on Twitter is visual content. Photographs, GIFs or videos can have the most impact on your audience. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share far beyond the 280-character limit for tweets. A 2017 marketing survey done by Vengage found that 36% of marketers predicted that they would spend over 31% of their marketing budgets just on visual content. If this doesn’t demonstrate the importance of visual content, according to Brain Rules, studies also show that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. When trying to get your brand’s message out through Twitter,  including a visual can increase the effectiveness and reach exponentially.

Brand consistency is key to your twitter account. It is important that your Twitter presence have the same look and feel as your other online tools. Choose an account name and images consistent with your other online presences and your brand. You can create consistent content by maintaining a consistent palette, by evoking a feeling with filters, or claim your business’s image with text layers. Business blogs suggest placing your business’s name or Twitter handle on your media to ensure that potential customers can always trace their steps back to you. This way your media is always consistent with your brand’s message.

The most important tip for Twitter is to use it effectively! Hootesuite has several suggestions on how to start talking to impact your brand most. It is suggested that when first following other twitter users it is important to be selective because when you follow another Twitter user, you subscribe to read what they share. Follow other businesses in the industry, potential clients, and other businesses in the area. From here, Hootsuite suggests several tweets to be on the lookout for whether in hashtags or the tweets themselves. These include but are not limited to: your brand’s name, your brand’s products name, your competitors, industry buzzwords, brand slogans, your CEO or public representative’s name, and campaign names or keywords. By being on the lookout for these characters you can build a strong twitter presence with effective messaging.

Although 280 characters may not seem like a lot, think of the impact of viral tweets you have seen before. If Harry Styles can have an impact with 280 words, so can you!

Uncovering the Mysteries of Your Website Visitors

In the digital age of Alexa, it seems like our technologies know just about everything about us from our most recent purchases on Amazon to the latest Pinterest fail that we created for dinner last night. With information constantly being collected, businesses can learn more about your every wants, needs and interests. One vital tool that businesses can use to collect this information is Google Analytics. Here we discuss the many benefits of using google analytics for your business.

Discussing the major benefits of google analytics, Digital Vidya describes Analytics as the collection processing, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage i.e. basically observing and analyzing a visitor’s behavior to a website.  Google Analytics specifically is a tool that provides valuable data about your website and easily integrates with Shopify and WordPress! Without data analytics, extending Geoffrey Moore’s famous quote, the businesses are deaf and blind, working in silos and without any real feedback; wandering on the web like a deer on the highway – waiting to die any moment. Google Analytics can point your business in the right direction and provides many benefits, however three stand out to us specifically.

The first (what we think is the most important benefit) is that Google Analytics is completely FREE! Yes Free, I said it. Google Analytics is free to both learn and free to use. There are of-course online Google Academy courses where you can learn Google Analytics for free in addition to multiple other sources/ channels which help you learn Google Analytics. Also, you can check out some good digital analytics training institutes, who provide personalized training and mentoring to help your grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses.

The second benefit to Google Analytics is that it can analyze your sources of traffic. Diffusion Digital shows how knowing what the main sources of traffic are can give you insight to the strength of your SEO, your ad campaigns and other incoming links.  You can see whether your traffic is coming from your website directly, a newsletter, Facebook, Twitter etc. This information is extremely valuable in figuring out how to direct more traffic to your website.

The third benefit to Google Analytics is the information on visitors to your website. With Google Analytics you can find out what geographic location your visitors are coming from in addition to other factors such as age, and gender. In addition you are able to track their behaviors such as what devices they are using (desktop, mobile, tablet etc.) and whether they are a new or returning visitor. You can also see your bounce rate which is how fast your visitors leave the sight to give you insight on what pages are and are not effective.

There are many more benefits to using Google Analytics but using the information that you get from it is truly priceless. Knowing who is looking at the information you are putting out and how they are digesting it can help you better target your audience and make impactful website changes that in the end will help you build your brand! Pretty soon you will be on your way to having more knowledge than Alexa….someday. 

Benefits of Being a Social Butterfly

When you log in to your social media, what do you see? It often seems as if most of the content on your news feed includes pictures of food, political opinions, and your Great Nonna’s latest birthday congratulatory posts! Besides these most informative personal updates, social media can be a key tool in your business’s marketing strategy.

Social Media Platforms have become the norm for marketers nowadays, but what exactly are the most popular Social Media Platforms? In the 2018 Social Media Marketing Industry Report Stelzner explains how Facebook, Instagram and Twitter were the top three platforms used by marketers with Facebook leading the pack by a long shot. More than two-thirds of marketers (67%) chose Facebook as their most important platform, followed by LinkedIn (12%), Instagram (10%) and then Twitter (5%). Using the many available social media platforms can benefit your business in more than one way as Seltzer explains.

It may be hard to determine whether your Social Media Posts are really making a direct difference on your business, but the results have been proven on a larger scale. Stelzner reports that Marketers using social media for more than 1 year have reported: improved sales, increased exposure, growing business partnerships, generating leads, increased traffic, providing marketplace insights, developing loyal fans and increased thought leadership. Of these benefits a significant 87% of all marketers indicated that their social media efforts have generated more exposure for their business with increased traffic being the second major benefit. With all of these benefits clearly shown in the grand scale and Social Media being a free platform why not use it to its fullest advantage?

It is important to note that social media is more beneficial for B2B businesses in particular. In terms of growing business partnerships and marketplace insight B2B businesses can gain information that is extremely valuable.  B2B marketers are much more likely to use blogging (67%) when compared to B2C marketers (56%) as well. The difference is that these businesses can look at what is trending on social media platforms and learn from these trends and apply them to their business. Social media can also inform businesses on how to approach other businesses by getting a look at their branding.

With all of these benefits, how do you know what content will benefit you the most? In this case it is best to go with the trends. Seltzer claims that a large percentage (80%) of businesses use visual assets in their social media marketing and in second place was video (63%). Live video is also gaining wider adoption at 35%. Visual assets provide an easy way for other businesses to recognize your brand and provide an easy insight into their business.

With all of these benefits you have to think to yourself, when did you last post?

A (professional) picture is worth a thousand words

“There are no rules for good photographs, there are only good photographs.”
-Ansel Adams

Scrolling through Instagram, it is quite easy to tell the difference between a professional photograph and one taken on the newest iPhone. Even with the newest portrait mode, there is truly no comparison to a professional photographer . Hiring a professional photographer can benefit your business in several ways.

As the saying goes “A picture is worth a thousand words” and having a professional photographer can clearly relay the truth of who your brand is. With the professionalism of the photographs your brand can become immediately desirable. According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”. In addition, As Small Business BC mentions, having a professional photographer tells potential clients that you are operating with a level of professionalism and dedication to quality. Your professional message through photography can make your brand that much more appealing!

The correlation between images and social media has been examined and posts with photos have clearly higher levels of social engagement than other types of posts. In this way having professional photos can help spread your brand’s message.  As the infographic explains above, total online views are directly related to the number of multimedia elements within; therefore, having a cache of professionally taken photos can create free publicity for your business and have the added benefit of building effective brand recognition.

So when you are choosing between using stock images, doing it yourself, or hiring the real pros, go with the pros. In comparison to stock photos when Marketing Experiments tested a real photo of their client against their top performing stock photo, they found that nearly 35% of visitors would be more likely to sign up when they saw the real deal. Although the outright cost of hiring a professional photographer may seem daunting, the benefits are certainly worth more than the price!

Who Needs a Digital Marketing Consultant?

Who Needs a Digital Marketing Consultant? Chances are your answer is mostly likely yes…but first things first what the heck is a digital marketing consultant?

We get this question all the time and to put it simply – we don’t do paper. Digital marketing consultants do everything digital from websites and social media to email marketing and analytics. You might already have a great brand with fantastic people in your marketing and communications department who have phenomenal skills at brochures, branding, letterhead and all things fit to print. Or, if you are a small business owner, you’ve come up with a great logo and tagline and you do your own social media. Maybe your website is a Facebook page you created! Whether you have a marketing department or you are doing it all yourself, you’re off to a great start either way,  Digital marketing consultants can help you take your brand further and good ones will provide constant feedback (or what we like to call analytics) on customer engagement, list growth, and followers from blogs, email campaigns, social media and website visits.

So now you are asking yourself – how can a digital marketing consultant help me? Whether you are a small business or larger organization, your business can see huge growth using a good digital marketing consultant. Small business owners are very busy people. We know from experience that small business owners wear many hats – sales person, bookkeeper, website administrator, social media manager, marketing expert – the list goes on and on. A digital marketing consultant can take some things off your plate and will offer creative ideas to increase your customer base: more customers = more sales and more sales = more income for your business! See you probably can afford to have someone else handle social media, online sales and email marketing!

In our experience, larger organizations, most especially schools and municipalities, often can’t afford to hire a marketing and communications specialist with the unique skills required in today’s digital world. Digital marketing consultants can fill the gap in your marketing department for less than a part time salary! That’s right – instead of hiring someone full time with benefits you could enlist the services of a digital marketing consultant for the price of an intern or part time employee and we come with software! We are equipped with various different softwares that help us get your messaging in front of more people than you could on your own. We use the latest technology for email marketing, social media posting, content management, embedded online forms and blog sites.

Today’s digital world is fast – news comes out in nanoseconds. We are bombarded with it. Digital marketing consultants can help you cut through the constant chatter and reach the people you need to reach, the people who are interested in what you have to say. A good digital marketing consultant will get to know you, what you are passionate about and what your business is and then craft your messaging to make sure the right people hear it. It’s all about making your life easier so you can get back to the business of well – business!

Contact us today to see how a Digital Marketing Consultant can help you advance and grow your business. We look forward to hearing from you!