Digital marketing is now an integral part of any organization’s marketing efforts, but effective digital marketing campaigns are tailored to each organization’s brand and voice. This requires a unique approach for each organization.
Digital marketing refers to advertising delivered through digital channels like search engines, websites, social media, email, and mobile apps. All organizations can benefit from the use of digital marketing; however, at DandeLions Digital, we focus on a specific type of client. We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits.
Why municipalities and nonprofits, you might ask?
Because these organizations require a different approach than say, digital marketing for a retail store or a B2B. Municipalities and nonprofits benefit from digital marketing first and foremost because they already have an engaged audience who want to know what their organization has to say! We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits but these organizations often don’t have the manpower or bandwidth to plan and sustain a full digital marketing plan.
The DandeLions Digital team provides very personal and comprehensive digital marketing services that center on your brand and messaging. We work closely with you to ensure your content is timely, on point, and relevant to your audience – and we’ll reinforce this with monthly analytics for full service clients.