In the digital age of Alexa, it seems like our technologies know just about everything about us from our most recent purchases on Amazon to the latest Pinterest fail that we created for dinner last night. With information constantly being collected, businesses can learn more about your every wants, needs and interests. One vital tool that businesses can use to collect this information is Google Analytics. Here we discuss the many benefits of using google analytics for your business.

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Discussing the major benefits of google analytics, Digital Vidya describes Analytics as the collection processing, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage i.e. basically observing and analyzing a visitor’s behavior to a website.  Google Analytics specifically is a tool that provides valuable data about your website and easily integrates with Shopify and WordPress! Without data analytics, extending Geoffrey Moore’s famous quote, the businesses are deaf and blind, working in silos and without any real feedback; wandering on the web like a deer on the highway – waiting to die any moment. Google Analytics can point your business in the right direction and provides many benefits, however three stand out to us specifically.

The first (what we think is the most important benefit) is that Google Analytics is completely FREE! Yes Free, I said it. Google Analytics is free to both learn and free to use. There are of-course online Google Academy courses where you can learn Google Analytics for free in addition to multiple other sources/ channels which help you learn Google Analytics. Also, you can check out some good digital analytics training institutes, who provide personalized training and mentoring to help your grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses.

The second benefit to Google Analytics is that it can analyze your sources of traffic. Diffusion Digital shows how knowing what the main sources of traffic are can give you insight to the strength of your SEO, your ad campaigns and other incoming links.  You can see whether your traffic is coming from your website directly, a newsletter, Facebook, Twitter etc. This information is extremely valuable in figuring out how to direct more traffic to your website.

The third benefit to Google Analytics is the information on visitors to your website. With Google Analytics you can find out what geographic location your visitors are coming from in addition to other factors such as age, and gender. In addition you are able to track their behaviors such as what devices they are using (desktop, mobile, tablet etc.) and whether they are a new or returning visitor. You can also see your bounce rate which is how fast your visitors leave the sight to give you insight on what pages are and are not effective.

There are many more benefits to using Google Analytics but using the information that you get from it is truly priceless. Knowing who is looking at the information you are putting out and how they are digesting it can help you better target your audience and make impactful website changes that in the end will help you build your brand! Pretty soon you will be on your way to having more knowledge than Alexa….someday. 

 

When you log in to your social media, what do you see? It often seems as if most of the content on your news feed includes pictures of food, political opinions, and your Great Nonna’s latest birthday congratulatory posts! Besides these most informative personal updates, social media can be a key tool in your business’s marketing strategy.

6a00d8341c59be53ef017c31f698a2970b-500wiSocial Media Platforms have become the norm for marketers nowadays, but what exactly are the most popular Social Media Platforms? In the 2018 Social Media Marketing Industry Report Stelzner explains how Facebook, Instagram and Twitter were the top three platforms used by marketers with Facebook leading the pack by a long shot. More than two-thirds of marketers (67%) chose Facebook as their most important platform, followed by LinkedIn (12%), Instagram (10%) and then Twitter (5%). Using the many available social media platforms can benefit your business in more than one way as Seltzer explains.

It may be hard to determine whether your Social Media Posts are really making a direct difference on your business, but the results have been proven on a larger scale. Stelzner reports that Marketers using social media for more than 1 year have reported: improved sales, increased exposure, growing business partnerships, generating leads, increased traffic, providing marketplace insights, developing loyal fans and increased thought leadership. Of these benefits a significant 87% of all marketers indicated that their social media efforts have generated more exposure for their business with increased traffic being the second major benefit. With all of these benefits clearly shown in the grand scale and Social Media being a free platform why not use it to its fullest advantage?

It is important to note that social media is more beneficial for B2B businesses in particular. In terms of growing business partnerships and marketplace insight B2B businesses can gain information that is extremely valuable.  B2B marketers are much more likely to use blogging (67%) when compared to B2C marketers (56%) as well. The difference is that these businesses can look at what is trending on social media platforms and learn from these trends and apply them to their business. Social media can also inform businesses on how to approach other businesses by getting a look at their branding.

With all of these benefits, how do you know what content will benefit you the most? In this case it is best to go with the trends. Seltzer claims that a large percentage (80%) of businesses use visual assets in their social media marketing and in second place was video (63%). Live video is also gaining wider adoption at 35%. Visual assets provide an easy way for other businesses to recognize your brand and provide an easy insight into their business.

With all of these benefits you have to think to yourself, when did you last post?

 

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“There are no rules for good photographs, there are only good photographs.”-Ansel Adams

Scrolling through Instagram, it is quite easy to tell the difference between a professional photograph and one taken on the newest iPhone. Even with the newest portrait mode, there is truly no comparison to a professional photographer . Hiring a professional photographer can benefit your business in several ways.

As the saying goes “A picture is worth a thousand words” and having a professional photographer can clearly relay the truth of who your brand is. With the professionalism of the photographs your brand can become immediately desirable. According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”. In addition, As Small Business BC mentions, having a professional photographer tells potential clients that you are operating with a level of professionalism and dedication to quality. Your professional message through photography can make your brand that much more appealing!

The correlation between images and social media has been examined and posts with photos have clearly higher levels of social engagement than other types of posts. In this way having professional photos can help spread your brand’s message.  As the infographic explains above, total online views are directly related to the number of multimedia elements within; therefore, having a cache of professionally taken photos can create free publicity for your business and have the added benefit of building effective brand recognition.

So when you are choosing between using stock images, doing it yourself, or hiring the real pros, go with the pros. In comparison to stock photos when Marketing Experiments tested a real photo of their client against their top performing stock photo, they found that nearly 35% of visitors would be more likely to sign up when they saw the real deal. Although the outright cost of hiring a professional photographer may seem daunting, the benefits are certainly worth more than the price!

 

 

Who Needs a Digital Marketing Consultant? Chances are your answer is mostly likely yes…but first things first what the heck is a digital marketing consultant?

We get this question all the time and to put it simply – we don’t do paper. Digital marketing consultants do everything digital from websites and social media to email marketing and analytics. You might already have a great brand with fantastic people in your marketing and communications department who have phenomenal skills at brochures, branding, letterhead and all things fit to print. Or, if you are a small business owner, you’ve come up with a great logo and tagline and you do your own social media. Maybe your website is a Facebook page you created! Whether you have a marketing department or you are doing it all yourself, you’re off to a great start either way,  Digital marketing consultants can help you take your brand further and good ones will provide constant feedback (or what we like to call analytics) on customer engagement, list growth, and followers from blogs, email campaigns, social media and website visits.

So now you are asking yourself – how can a digital marketing consultant help me? Whether you are a small business or larger organization, your business can see huge growth using a good digital marketing consultant. Small business owners are very busy people. We know from experience that small business owners wear many hats – sales person, bookkeeper, website administrator, social media manager, marketing expert – the list goes on and on. A digital marketing consultant can take some things off your plate and will offer creative ideas to increase your customer base: more customers = more sales and more sales = more income for your business! See you probably can afford to have someone else handle social media, online sales and email marketing!

In our experience, larger organizations, most especially schools and municipalities, often can’t afford to hire a marketing and communications specialist with the unique skills required in today’s digital world. Digital marketing consultants can fill the gap in your marketing department for less than a part time salary! That’s right – instead of hiring someone full time with benefits you could enlist the services of a digital marketing consultant for the price of an intern or part time employee and we come with software! We are equipped with various different softwares that help us get your messaging in front of more people than you could on your own. We use the latest technology for email marketing, social media posting, content management, embedded online forms and blog sites.

Today’s digital world is fast – news comes out in nanoseconds. We are bombarded with it. Digital marketing consultants can help you cut through the constant chatter and reach the people you need to reach, the people who are interested in what you have to say. A good digital marketing consultant will get to know you, what you are passionate about and what your business is and then craft your messaging to make sure the right people hear it. It’s all about making your life easier so you can get back to the business of well – business!

Contact us today to see how a Digital Marketing Consultant can help you advance and grow your business. We look forward to hearing from you!