With so many CRM’s, social media and digital communication platforms available today, an efficient and timely digital communication plan can seem like a lot of tedious work. It may feel overwhelming to keep track of so many channels, but it doesn’t have to be! Dandelions Digital has four software recommendations to make a one person marketing team’s process as seamless as possible without breaking your budget. With the help of HubSpot, Mailchimp, HooteSuite, and Eleo for nonprofits, your digital communications and customer relations management will feel like a breeze. 

1.HubSpot, a CRM and all-in-one marketing, sales, and service platform, is designed for small and medium sized organizations and is built to help you both manage your sales pipeline and  customer base and implement inbound marketing to grow your business. “What is inbound marketing?” you might ask. An inbound marketing strategy can include a number of different channels and content types to attract customers to your website. HubSpot allows you to track all of your current and potential clients by syncing with your Gmail account  to see which clients you have interacted with in the past, and to pursue new ones through its communication capabilities. Discover more ways HubSpot can benefit your business here. 

2.Mailchimp can be an extremely useful tool for eNewsletters and email blasts. Their pre-built, customizable email automations make it easy to connect with the right person at the right moment — without doing the work every time. Whether you’re an e‑commerce, brick‑and‑mortar, or omnichannel retailer, Mailchimp’s all‑in‑one marketing platform will help you drive traffic, increase conversion, and grow sales. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. Within your audience, Mailchimp can  sort your customers based on tags if needed and distribute to certain residents or subscribers. This email content from Mailchimp can then be used for social media planning via Hootesuite. 

3.Are you tired of having to manually post to social media on multiple channels? HooteSuite has you covered! In a survey of 100 global brands from monitoring tool Pingdom, Hootsuite was identified as the top social media management system, with over 20% of the surveyed companies using it to manage their social media empires. Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks at once. Hootsuite currently allows you to manage:

  • Twitter
  • Facebook Pages
  • LinkedIn Profiles & Pages
  • Instagram
  • WordPress blogs
  • Vimeo, Tumblr, Evernote, Flickr, Mailchimp, Slideshare, Storify (via 3rd party apps)
  • Many more!

You can even add multiple pages from the same social network, which can be useful if you manage multiple Twitter channels or Facebook pages, for example. You can even post to multiple channels at the same time. HooteSuite is versatile – it will work on Mac OSX, Windows, Linux and mobile platforms, and even provides free social media reports via email. With HooteSuite, you can spend just one day planning all of your social media posts for the month and only occasionally post updates in the event of any last minute content changes. If you have the budget, another great social media posting tool that includes comprehensive analytics is Traject Social/SocialReport. This robust social media management software allows you to post to all your social media channels and can monitor website traffic, emails and even your competitor’s sites. Reports on activity are extremely comprehensive and offer insights on how your digital marketing is working.

4. For nonprofits, Eleo is our go to tool for donor managment We recognize the importance of donations and donor management for nonprofit organizations, and how taxing it can be to keep track of a large amount of donor information. Eleo is an affordable, innovative, easy-to-use online software that helps with every aspect of your organization’s fundraising and donor management so you can focus on something bigger. It manages nonprofit events, mailings, and volunteers in easy-to-use modules. With simple reports and dashboards, Eleo gives you the information you need to track your progress. Eleo’s software integrates with other software systems to make emailing, mailing, bookkeeping, donor insight, and online donations easier. The best part about Eleo? It starts at  only $39/month! 

Dandelions Digital recognizes the difficulties of managing the myriad tasks for municipalities  and nonprofits alike. We want to help you find the best resources available and ease your digital communication woes in the best possible way! For questions about any of these platforms, feel free to reach out to us for a quote or consultation!

Municipal governments communicate with their residents in a variety of ways: paper newsletters, social media channels, digital newsletters and website announcements. Sometimes it’s a coordinated effort and sometimes not.

The importance of a coordinated municipal communication plan becomes self evident during a crisis and unfortunately, this is also a time when municipal administrators are stretched to the limit.

Crisis updates from county, state and federal agencies are being sent to municipal employees with intense frequency while municipal departments that are essential still need to need to function normally. Municipal employees find themselves attempting to keep up with normal daily activities while managing a robust crisis communication plan.

While assisting our clients with their communication efforts during the 2020 Coronavirus pandemic, we’ve come up with some solutions that help make communication efforts both coordinated and more efficient. Here are some things we’ve found have worked as we navigate crisis communications:

  • Keep your website updated. Update event cancellations, trash and recycling schedules and meeting cancellations.
  • Set up a Coronavirus landing page or pages on your municipal website. This can be used as a repository for information as you receive it from local, county, state and federal government.
    • The first page content should be general information about COVID-19 with links to more information from reliable government sources.
    • The second page of your Coronavirus micro-site (the “Latest Updates” page) can store your news flash/alert RSS feed. When you receive government updates regarding the crisis, post to your news feed with a category (ex. coronavirus) and embed that category’s RSS feed on your updates page.  This will enable you to post once and list twice on the website (on your news alert section and your coronavirus updates page). Most website developers would be able to help you with this.
  • Post updates to social media often – now is a good time to subscribe to a social media posting software like Hootsuite. It will make your job easier.
    • Link back to the information on your new Coronavirus micro-site or to the source site (county, state or federal).
    • Pin posts to the top of your Facebook page if they are important announcements.
    • Boost posts if you would like more people to see it. We suggest setting your audience at your municipality plus 10 miles for all ages and genders. You don’t need to spend more than $25 to $50 on a boosted post and we suggest running it for 2 to 5 days.
  • Keep Digital or Paper Newsletters on schedule. If you have a newsletter, residents are accustomed to receiving it regularly. Even though the latest crisis news will probably take precedence, you can still include other news and event cancellations.
  • Try not to over-email. Emailed News Alerts are a great tool but try not to overuse them. It’s important to keep  your email lists intact. Over-emailing can cause opt out. Posting to the website and social media sites are the best tools for frequent communication.

We know from working with our clients that municipal employees and officials work hard every day and are working harder during this crisis. We also know that every single one of them serves to keep government running and for the good of their local residents.  Please keep them in mind as we all weather the coronavirus crisis.

Arlington, VA – 06/26/2019 – The Media Borough Monthly eNews has been named a Second Place Winner in the eNewsletter category in the National Association of Government Communicators Blue Pencil and Gold Screen Awards program. The award recognizes superior government communication products and those who produce them. NAGC named the 2019 award winners at the NAGC 2019 Communications School in Sterling, Virginia (https://nagc.com/2019-communications-school/), the only event of its kind that provides invaluable networking opportunities and practical educational sessions to help government agency communicators enhance engagement with citizens and stakeholders. The Media Borough monthly eNews is an emailed newsletter with a reach of over 16,000 people per month. 

In 2018, Media Borough recognized a need to enhance communications with residents and visitors. They needed a better way to share information about borough improvements, news, and events. For many years, the borough distributed a twice-yearly newsletter while maintaining a website, Facebook page, and Twitter feed. These tasks seem small but can sometimes be overwhelming for smaller organizations. While local municipal information was shared in earnest, it was often difficult for residents to find and failed to reach much of its intended audience. With its current rate of growth, the Media Borough Council knew they needed to inform a growing population more effectively.

Recognizing this need, the council contacted Dandelions Digital to help them organize a communications plan, the keystone of which is the monthly Media Borough eNews. Since the implementation of Dandelions Digital’s upgrades, the borough has noticed an increase in user traffic to the website by 55%. The subscription rate to the digital borough newsletter has increased by over 500% percent, and social media reach for the digital newsletter is 16,000 to 20,000 views per month.

In addition, with the advertisement of Borough events, participation in community events has increased. Most importantly, the Media eNewsletter gets government news out on time so that residents can stay updated on the happenings in Media Borough. 

“This annual national awards program recognizes superior government communication products and those who produce them,” said NAGC President Chris O’Neil. “The Blue Pencil & Gold Screen Awards honors the creative excellence of federal, state, and local government communicators and demonstrates to those who use our services we produce high quality and effective products,” he added.

The Blue Pencil & Gold Screen Awards competition opens at the end of November each year. Professional communicators are judges from around the country who volunteer their time and talent to team up and judge the categories. Award winners and Communications School participants are recognized during a special banquet at the annual school.

Photographs of the award winners can be found online at https://app.candidly.com/events/3873d8b4-1364-4c5a-8ed2-01aa45ff177f/photos


The National Association of Government Communicators is dedicated to advocating, promoting and recognizing excellence in government communication. NAGC is dedicated to providing opportunities for individual professional development and career advancement, enhancing effective communication with constituents, and advancing the profession of government communication. The principal purpose of NAGC is to advance communication as an essential professional resource at every level of local, state, tribal and national government. The NAGC has members from coast to coast, Canada and Europe, at all levels of government. Moreover, the NAGC is vigorous and vital, and continues to grow, both in membership and prestige as well as in its ability to speak for and work for the interest of government communications and government communicators, supporting the interests which all constituents have in honest, open and effective government communications. Click here to visit their website and learn more: https://nagc.com/


Dandelions Digital specializes in a different type of clientele in the belief that digital marketing can especially enhance communication and engagement for municipalities and nonprofits. Dandelions Digital provides very personal and comprehensive digital marketing services that center on the client’s branding and messaging; working closely with their clients to ensure content is timely, on point and relevant to their audience. Dandelions Digital’s goal is to reach and engage audiences through content creation, emailed newsletters and social media posts that spread the brand’s voice across all channels. Dandelions Digital informs the client’s already engaged audience, helps grow their audience and provides a full service experience with sound digital measurements of growth from website analytics, to social media likes, followers and comments. To learn more about Dandelions Digital visit: https://dandelionsdigital.com/.

Audible, Twitter, Etsy, Facebook, realclearpolitics, Moore Brothers Wine Company, SoulCycle, and Bed Bath and Beyond. What do all of these companies have in common? They are flooding my inbox with unread and most importantly unnecessary emails, 7,746 to be exact. But besides these 7,746 unnecessary emails, I have several important emails among them that are filled with information I could not do without. One of them being the Media, PA eNewsletter, my hometown newsletter.

How often do you view your inbox and see emailed newsletters that you immediately delete or unsubscribe to? It happens often. Some marketing experts have been signaling the end of the eNewsletter era and have been blogging about new and very creative ways to digitally market in today’s world using new social media platforms and digital tools like videos, gifs and creative photography. However, email marketing still has its place and purpose in conjunction with social media. In fact, according to The Wall Street Journal, in the #deletefacebook era, it’s become a way to fight back against the algorithms that try to dictate what people see. Unlike on Facebook, with emailed newsletters, readers receive everything they signed up to receive, in neat chronological order, alongside missives from friends, family and their various communities.

Email marketing has its perks for sure. An email reader’s ready access to the “unsubscribe” button is largely a good thing for all involved, since it nudges email content creators to produce authentic, high-quality experiences rather than superficially engaging ones, and to connect in ways that are deeper than what advertising-first mediums like Facebook generally allow, says the Wall Street Journal. In addition, Email still has the highest return on investment per marketing dollar spent, according to the Data & Marketing Association. As digital marketers, we love learning about new and creative ways to market for our clients but in some industries, the monthly mailed newsletter is still the king of all digital marketing methods.

Consumer email services have been around for almost three decades, but to hear email’s most ardent fans talk about it now, it’s an undiscovered country too long neglected by those who could benefit from it the most. Municipalities, schools and non profits benefit greatly from emailed newsletters. Why you might ask? Because they all already have an engaged audience!  Residents and visitors to municipalities want to know what is going on. Schools can push information out to parents, alumni, and donors who will look forward to learning about what is going on at school.  Education World notes how Newsletters are an essential tool for schools as they can inform, educate and promote to your audience and can be a cornerstone strategy for your communication plan. Non-profit organizations, such as St. Jude Children’s Research Hospital, already have a captive audience with donors. St Jude Children’s Hospital has a consistent newsletter that keeps different constituent groups updated and informed on all of their nonprofit organization’s endeavors, campaigns and volunteer opportunities so it promotes its brand, while supporters feel personally engaged. All of these types of organizations have audiences that are already engaged in one way or another.

Newsletters can ultimately be the most successful communication strategy for your targeted and already engaged audience. BtoB companies and some BtoC organizations might not see it as a crucial piece of their digital marketing in this day and age, but for non profits, schools and municipalities newsletters can be your bread and butter!



“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker.

There are many avenues available with social media that individuals can earn attention with for free! Using Twitter, you can create something interesting and valuable with just 280 characters. With viral tweets popping up from Donald Trump to Harry Styles, these 280 characters can greatly advance your brand’s message if you follow a few guidelines including adding visual content i.e. photographs, keeping your brand consistent, and interacting with other Twitter users.

Tweets can link to any web content (blog post, website page, PDF, document, etc.) however, the most effective tool on Twitter is visual content. Photographs, GIFs or videos can have the most impact on your audience. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share far beyond the 280-character limit for tweets. A 2017 marketing survey done by Vengage found that 36% of marketers predicted that they would spend over 31% of their marketing budgets just on visual content. If this doesn’t demonstrate the importance of visual content, according to Brain Rules, studies also show that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. When trying to get your brand’s message out through Twitter,  including a visual can increase the effectiveness and reach exponentially.

Brand consistency is key to your twitter account. It is important that your Twitter presence have the same look and feel as your other online tools. Choose an account name and images consistent with your other online presences and your brand. You can create consistent content by maintaining a consistent palette, by evoking a feeling with filters, or claim your business’s image with text layers. Business blogs suggest placing your business’s name or Twitter handle on your media to ensure that potential customers can always trace their steps back to you. This way your media is always consistent with your brand’s message.

The most important tip for Twitter is to use it effectively! Hootesuite has several suggestions on how to start talking to impact your brand most. It is suggested that when first following other twitter users it is important to be selective because when you follow another Twitter user, you subscribe to read what they share. Follow other businesses in the industry, potential clients, and other businesses in the area. From here, Hootsuite suggests several tweets to be on the lookout for whether in hashtags or the tweets themselves. These include but are not limited to: your brand’s name, your brand’s products name, your competitors, industry buzzwords, brand slogans, your CEO or public representative’s name, and campaign names or keywords. By being on the lookout for these characters you can build a strong twitter presence with effective messaging.

Although 280 characters may not seem like a lot, think of the impact of viral tweets you have seen before. If Harry Styles can have an impact with 280 words, so can you!