With so many CRM’s, social media and digital communication platforms available today, an efficient and timely digital communication plan can seem like a lot of tedious work. It may feel overwhelming to keep track of so many channels, but it doesn’t have to be! Dandelions Digital has four software recommendations to make a one person marketing team’s process as seamless as possible without breaking your budget. With the help of HubSpot, Mailchimp, HooteSuite, and Eleo for nonprofits, your digital communications and customer relations management will feel like a breeze. 

1.HubSpot, a CRM and all-in-one marketing, sales, and service platform, is designed for small and medium sized organizations and is built to help you both manage your sales pipeline and  customer base and implement inbound marketing to grow your business. “What is inbound marketing?” you might ask. An inbound marketing strategy can include a number of different channels and content types to attract customers to your website. HubSpot allows you to track all of your current and potential clients by syncing with your Gmail account  to see which clients you have interacted with in the past, and to pursue new ones through its communication capabilities. Discover more ways HubSpot can benefit your business here. 

2.Mailchimp can be an extremely useful tool for eNewsletters and email blasts. Their pre-built, customizable email automations make it easy to connect with the right person at the right moment — without doing the work every time. Whether you’re an e‑commerce, brick‑and‑mortar, or omnichannel retailer, Mailchimp’s all‑in‑one marketing platform will help you drive traffic, increase conversion, and grow sales. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. Within your audience, Mailchimp can  sort your customers based on tags if needed and distribute to certain residents or subscribers. This email content from Mailchimp can then be used for social media planning via Hootesuite. 

3.Are you tired of having to manually post to social media on multiple channels? HooteSuite has you covered! In a survey of 100 global brands from monitoring tool Pingdom, Hootsuite was identified as the top social media management system, with over 20% of the surveyed companies using it to manage their social media empires. Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks at once. Hootsuite currently allows you to manage:

  • Twitter
  • Facebook Pages
  • LinkedIn Profiles & Pages
  • Instagram
  • WordPress blogs
  • Vimeo, Tumblr, Evernote, Flickr, Mailchimp, Slideshare, Storify (via 3rd party apps)
  • Many more!

You can even add multiple pages from the same social network, which can be useful if you manage multiple Twitter channels or Facebook pages, for example. You can even post to multiple channels at the same time. HooteSuite is versatile – it will work on Mac OSX, Windows, Linux and mobile platforms, and even provides free social media reports via email. With HooteSuite, you can spend just one day planning all of your social media posts for the month and only occasionally post updates in the event of any last minute content changes. If you have the budget, another great social media posting tool that includes comprehensive analytics is Traject Social/SocialReport. This robust social media management software allows you to post to all your social media channels and can monitor website traffic, emails and even your competitor’s sites. Reports on activity are extremely comprehensive and offer insights on how your digital marketing is working.

4. For nonprofits, Eleo is our go to tool for donor managment We recognize the importance of donations and donor management for nonprofit organizations, and how taxing it can be to keep track of a large amount of donor information. Eleo is an affordable, innovative, easy-to-use online software that helps with every aspect of your organization’s fundraising and donor management so you can focus on something bigger. It manages nonprofit events, mailings, and volunteers in easy-to-use modules. With simple reports and dashboards, Eleo gives you the information you need to track your progress. Eleo’s software integrates with other software systems to make emailing, mailing, bookkeeping, donor insight, and online donations easier. The best part about Eleo? It starts at  only $39/month! 

Dandelions Digital recognizes the difficulties of managing the myriad tasks for municipalities  and nonprofits alike. We want to help you find the best resources available and ease your digital communication woes in the best possible way! For questions about any of these platforms, feel free to reach out to us for a quote or consultation!

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker.

There are many avenues available with social media that individuals can earn attention with for free! Using Twitter, you can create something interesting and valuable with just 280 characters. With viral tweets popping up from Donald Trump to Harry Styles, these 280 characters can greatly advance your brand’s message if you follow a few guidelines including adding visual content i.e. photographs, keeping your brand consistent, and interacting with other Twitter users.

Tweets can link to any web content (blog post, website page, PDF, document, etc.) however, the most effective tool on Twitter is visual content. Photographs, GIFs or videos can have the most impact on your audience. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share far beyond the 280-character limit for tweets. A 2017 marketing survey done by Vengage found that 36% of marketers predicted that they would spend over 31% of their marketing budgets just on visual content. If this doesn’t demonstrate the importance of visual content, according to Brain Rules, studies also show that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. When trying to get your brand’s message out through Twitter,  including a visual can increase the effectiveness and reach exponentially.

Brand consistency is key to your twitter account. It is important that your Twitter presence have the same look and feel as your other online tools. Choose an account name and images consistent with your other online presences and your brand. You can create consistent content by maintaining a consistent palette, by evoking a feeling with filters, or claim your business’s image with text layers. Business blogs suggest placing your business’s name or Twitter handle on your media to ensure that potential customers can always trace their steps back to you. This way your media is always consistent with your brand’s message.

The most important tip for Twitter is to use it effectively! Hootesuite has several suggestions on how to start talking to impact your brand most. It is suggested that when first following other twitter users it is important to be selective because when you follow another Twitter user, you subscribe to read what they share. Follow other businesses in the industry, potential clients, and other businesses in the area. From here, Hootsuite suggests several tweets to be on the lookout for whether in hashtags or the tweets themselves. These include but are not limited to: your brand’s name, your brand’s products name, your competitors, industry buzzwords, brand slogans, your CEO or public representative’s name, and campaign names or keywords. By being on the lookout for these characters you can build a strong twitter presence with effective messaging.

Although 280 characters may not seem like a lot, think of the impact of viral tweets you have seen before. If Harry Styles can have an impact with 280 words, so can you!

In the digital age of Alexa, it seems like our technologies know just about everything about us from our most recent purchases on Amazon to the latest Pinterest fail that we created for dinner last night. With information constantly being collected, businesses can learn more about your every wants, needs and interests. One vital tool that businesses can use to collect this information is Google Analytics. Here we discuss the many benefits of using google analytics for your business.

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Discussing the major benefits of google analytics, Digital Vidya describes Analytics as the collection processing, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage i.e. basically observing and analyzing a visitor’s behavior to a website.  Google Analytics specifically is a tool that provides valuable data about your website and easily integrates with Shopify and WordPress! Without data analytics, extending Geoffrey Moore’s famous quote, the businesses are deaf and blind, working in silos and without any real feedback; wandering on the web like a deer on the highway – waiting to die any moment. Google Analytics can point your business in the right direction and provides many benefits, however three stand out to us specifically.

The first (what we think is the most important benefit) is that Google Analytics is completely FREE! Yes Free, I said it. Google Analytics is free to both learn and free to use. There are of-course online Google Academy courses where you can learn Google Analytics for free in addition to multiple other sources/ channels which help you learn Google Analytics. Also, you can check out some good digital analytics training institutes, who provide personalized training and mentoring to help your grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses.

The second benefit to Google Analytics is that it can analyze your sources of traffic. Diffusion Digital shows how knowing what the main sources of traffic are can give you insight to the strength of your SEO, your ad campaigns and other incoming links.  You can see whether your traffic is coming from your website directly, a newsletter, Facebook, Twitter etc. This information is extremely valuable in figuring out how to direct more traffic to your website.

The third benefit to Google Analytics is the information on visitors to your website. With Google Analytics you can find out what geographic location your visitors are coming from in addition to other factors such as age, and gender. In addition you are able to track their behaviors such as what devices they are using (desktop, mobile, tablet etc.) and whether they are a new or returning visitor. You can also see your bounce rate which is how fast your visitors leave the sight to give you insight on what pages are and are not effective.

There are many more benefits to using Google Analytics but using the information that you get from it is truly priceless. Knowing who is looking at the information you are putting out and how they are digesting it can help you better target your audience and make impactful website changes that in the end will help you build your brand! Pretty soon you will be on your way to having more knowledge than Alexa….someday. 

 

When you log in to your social media, what do you see? It often seems as if most of the content on your news feed includes pictures of food, political opinions, and your Great Nonna’s latest birthday congratulatory posts! Besides these most informative personal updates, social media can be a key tool in your business’s marketing strategy.

6a00d8341c59be53ef017c31f698a2970b-500wiSocial Media Platforms have become the norm for marketers nowadays, but what exactly are the most popular Social Media Platforms? In the 2018 Social Media Marketing Industry Report Stelzner explains how Facebook, Instagram and Twitter were the top three platforms used by marketers with Facebook leading the pack by a long shot. More than two-thirds of marketers (67%) chose Facebook as their most important platform, followed by LinkedIn (12%), Instagram (10%) and then Twitter (5%). Using the many available social media platforms can benefit your business in more than one way as Seltzer explains.

It may be hard to determine whether your Social Media Posts are really making a direct difference on your business, but the results have been proven on a larger scale. Stelzner reports that Marketers using social media for more than 1 year have reported: improved sales, increased exposure, growing business partnerships, generating leads, increased traffic, providing marketplace insights, developing loyal fans and increased thought leadership. Of these benefits a significant 87% of all marketers indicated that their social media efforts have generated more exposure for their business with increased traffic being the second major benefit. With all of these benefits clearly shown in the grand scale and Social Media being a free platform why not use it to its fullest advantage?

It is important to note that social media is more beneficial for B2B businesses in particular. In terms of growing business partnerships and marketplace insight B2B businesses can gain information that is extremely valuable.  B2B marketers are much more likely to use blogging (67%) when compared to B2C marketers (56%) as well. The difference is that these businesses can look at what is trending on social media platforms and learn from these trends and apply them to their business. Social media can also inform businesses on how to approach other businesses by getting a look at their branding.

With all of these benefits, how do you know what content will benefit you the most? In this case it is best to go with the trends. Seltzer claims that a large percentage (80%) of businesses use visual assets in their social media marketing and in second place was video (63%). Live video is also gaining wider adoption at 35%. Visual assets provide an easy way for other businesses to recognize your brand and provide an easy insight into their business.

With all of these benefits you have to think to yourself, when did you last post?